Sales training & DISTRIBUTION coaching

We realise your sales and turnover goals together with your team

Porsche Holding

Goals and visions

Sales and distribution training:
with accompanying implementation coaching "on the job"

Sales and distribution employees are our passion: They guarantee our future!

Achieving visible and measurable success together with your sales and distribution team is exactly what motivates us every day.

Our goal: to carry out sales training and distribution coaching that achieve visible and measurable results, continued success and an excellent return on investment.

Why did we choose to do this?

Entrepreneurs and sales managers confirm over and over that classic training courses, seminars and training sessions have not brought them the success they had expected.

Sales and sales staff say that conventional seminar, training and webinar content, while providing basic knowledge, often reaches its limits in practice, without the industry specifications of their company having been addressed.

So, over 31 years ago we asked ourselves the following question:

“How can practical training for sales and distribution look, from which each employee, every manager – in short, the entire company and ultimately each and every customer – benefits?”

The result is the first tailor-made sales training and distribution coaching with accompanying implementation coaching “on the job”.

No matter what topic or area you would like to optimize in your company: We ensure that your goals and plans are successfully implemented “on the job” together with your team.

FROSCHARFF was founded by experienced entrepreneurs, sales managers and successful salespeople from the field and the company works for sole proprietorships, small and medium-sized businesses as well as large companies nationwide and abroad.

Sales training and DIstribution coaching

Services in the areas:

with visible and measurable successes for your team and your company

Sales representative
Sales & Distribution

How you can increase the completion rate of every single employee in your sales and field service and thus increase sales and contribution margins.

Back office
Inbound & Inside Sales

How to generate sales through active selling in inbound sales and inside sales and how to generate further leads and qualified appointments for your sales force.

Distribution Management

Increase the efficiency and productivity of your sales / distribution team through successful monitoring and controlling of the appointment and sales pipeline.

Sales Management
as a Trainer & Coach

How to raise the level of performance of every single sales and distribution employee to a new heights and manage your team even more successfully.

Customer Service
Technicians & Fitters

Technicians and fitters, the "unused" source in sales. Generate active sales of other products as well as new projects and leads for the sales reps.

Retail Trade
Shop and Branches

Do not lose any more "opportunities" on site. Active and higher quality offering goods and additional products by your sales team.

your advantages

Working together towards the goal

through our unmistakable and proven success model to achieve visible and measurable results for your team and your company.

through accompanying implementation coaching “on the job” and the active participation of our team in order to achieve common goals.

In Austria, we are now considered to be the pioneers and experts in sales and distribution coaching with accompanying implementation “on the job”.

Keynote speakers for trainers, coaches and consultants in the DACH region.

Successful sales and management trainers in the DACH region are continuously coached by us.

Even after the training / coaching, we will take care of your team for a further 6 months free of charge and without obligation on all issues relating to what has been learned and measures that have been worked out for specific industries.

Achieved together

Results that count

Georg Kiesenhofer, BCs
Georg Kiesenhofer, BCsManaging Director, GK medical product advice
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“Thanks to the tailor-made sales coaching we received, we were able to very quickly achieve our sales targets throughout Europe, both in the phase of the market launch of our products and in the establishment and expansion of dealer relationships. It was also remarkable for me to see how the years of experience in sales and the professionalism of the coach have helped us enormously. "
Othmar Köpf, ppa.
Othmar Köpf, ppa.Sales management, AVENARIUS AGRO
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"Of all the sales training and distribution coaching for sales representatives that I know of, that I have attended, or have made available to my employees over the course of my long career, your sales coaching with subsequent implementation coaching is the most efficient method of actually achieving success!"
Dr. Oliver Sauer
Dr. Oliver SauerManaging Director, GRABNER INSTRUMENTS
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“Thanks to structured sales coaching tailored precisely to our needs, we were able to significantly increase our sales within a few weeks. Encouraged and mutually motivated by a significantly higher order intake, significantly more efficiency was brought into the sales system! "


Tips and often
asked questions

Every company is unique and has specific goals, requirements and approaches for how they want to appear in the market.

A tailor-made sales training course customised for your company with accompanying implementation coaching “on the job” addresses only relevant topics that the company would like to have implemented in a visible and measurable way.

Therefore, the aim of sales training or sales coaching must be: visible and measurable results on the topics / focal points in sales that are desired and optimized by the management or sales management.

This is achieved through our unique, accompanying implementation coaching.

No other area senses changes in the purchasing behavior of customers as strongly as the field of distribution.

Just as you are your team do, your competitors also continuously strive to develop even more attractive offers for their customers and to bind them to their company in the long term in order to gain more and more market shares.

In order to adapt to the constantly changing developments in the market and to be able to react quickly, a sales training course tailored to your company with experienced trainers and practised coaches is the answer.

No matter which area you would like to optimize in your sales and distribution team in the office or out in the field, or which goals you would like to have implemented in a visible and measurable way: sales training with accompanying implementation coaching “on the job” is of of vital importance for a successful and growing company.

You can recognize the credibility of a trainer or coach, amongst other things, from his or her professional experience in practice; in short, by how many sales discussions has he participated in and, above all, what measurable and continued successes has he been able to prove in the back-office and field sales and distribution teams of his customers.

To give an example: A trainer or coach should be capable be yours of showing your sales team HOW to arrange a new customer appointment by means of cold calling, or how to behave in a real sales talk from the needs assessment or the creation of a need, through to the presentation with benefit-selling and story-telling, up to the handling of objections and deals, etc.

A trainer or coach therefore becomes untrustworthy if he himself cannot successfully apply and demonstrate that which he teaches.

First and foremost, it is the mindset, the attitude.

Successful salespeople see sales and distribution tasks as a challenge rather than a “problem”.

Together with their customers, they develop SOLUTIONS that result in an honest, mutually beneficial and future-oriented partnership.

Internally, they are passionately committed to refining and optimising sales processes, suggesting solutions instead of just delivering criticism and holding lengthy discussions.

Top salespeople are aware of the fact that the market is constantly changing and are interested in continuously training themselves in order to noticeably advance the company.

Another interesting feature is that experienced and successful salespeople never stop winning over new customers because they are aware of the fact that every existing customer was once a new customer and so-called “regular customer sales” can collapse due to competition or other economic circumstances .


Our sales training and distribution coaching take place live on your or our premises, as well as online.

Schrack technology

Contact us

We are looking forward to your contact!

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