Sales training & sales coaching

We realize your sales and turnover goals together with your team

with visible & measurable results | and rapid return on investment

Porsche Holding

Goals and visions

Sales Training & Distribution Training:
with accompanying implementation coaching "on the job"

Sales and distribution employees are our passion: They guarantee our future!

Achieving visible and measurable success together with your sales and distribution team is what motivates us every day.

Our goal: to carry out sales training and sales coaching that achieve visible and measurable results, continued success and an excellent return on investment.

Why did we choose to do this?

Entrepreneurs and sales managers confirm again and again that classic training courses, seminars and training courses have not brought the expected success.

Sales and sales staff say that traditional seminar, training and webinar content, while providing basic knowledge, often reaches its limits in practice and the industry specifications of their company have not been addressed.

So over 31 years ago we asked ourselves the following question:

“How can practical training for sales and distribution look like, from which every employee, every manager – in short, the entire company and ultimately every customer – benefits?”

The result is the first tailor-made sales training and sales coaching with accompanying implementation coaching “on the job”.

No matter what topic or area you would like to optimize in your company: We ensure that your goals and plans are successfully implemented “on the job” together with your team.

FROSCHARFF was founded by experienced entrepreneurs, sales managers and successful salespeople from the field and works for sole proprietorships, small and medium-sized businesses as well as large companies at home and abroad.

Sales training and distribution training

Services in the areas:

Together with your sales and distribution team with visible and measurable success.

External sales
Sales & Distribution

How you can increase the completion rate of every single employee in your sales and field service and thus increase sales and contribution margins.

Back office
Inbound & Inside Sales

How to generate sales through active sales in inbound sales and inside sales and how to generate further leads and qualified appointments for your sales force.

Sales management
Monitoring & controlling

Increase the efficiency and productivity of your sales / distribution team in the office and in the field through successful monitoring and controlling of the appointment and sales pipeline.

sales management
as a trainer & coach

How to raise the performance of every single sales and distribution employee in the office and in the field to a new level and manage your team even more successfully.

Customer service
Technicians & fitters

Technicians and fitters, the "unused" source in sales. Generate active sales of other products as well as new projects and leads for the sales force.

retail trade
Shop and branches

Do not lose any more "opportunities" on the "surface". Active and high-quality offering and selling of higher quality goods and additional products by your sales team.

Your advantages

Together towards the goal

Immediately visible and measurable successes

through our unmistakable and proven success model to achieve visible and measurable success for your team and your company.

Fast return on investment (ROI)

through accompanying implementation coaching “on the job” and the active participation of our team in order to achieve the common goals.

Experts in sales training & coaching for 31 years

In Austria we are now considered to be the pioneers and experts in sales and distribution coaching with accompanying implementation “on the job”.

Well-known sales trainers are among our customers

Successful sales and management trainers in the DACH region are among our customers and work together with us on various projects in a respectful partnership.

Further successes even after training

Even after the training / coaching, we will take care of your team for a further 6 months free of charge and without obligation on all issues relating to what has been learned and measures that have been worked out for specific industries.

keynote speakers

Keynote speakers for trainers, coaches and consultants in the DACH region.

Languages: D, E, F

Achieved together

Excerpt of successfully implemented sales and distribution trainings
with accompanying implementation coaching "on the job"

Georg Kiesenhofer, BCs
Georg Kiesenhofer, BCsManaging Director, GK medical product advice
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“Thanks to the tailor-made sales coaching, we were able to very quickly achieve our sales targets throughout Europe, both in the phase of the market launch of our products and in the establishment and expansion of dealer relationships. It was also remarkable for me to see how the years of experience in sales and the professionalism of the coach have helped us enormously. "
Othmar Köpf, ppa.
Othmar Köpf, ppa.Sales management, AVENARIUS AGRO
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"Of all the sales training courses and sales coaching for field staff that I know of and have attended or made available to my employees over the course of my many years of career, your sales coaching with subsequent accompanying implementation coaching is the most efficient method of actually achieving success!"
Stefan Abel
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"A sales training with a lot of insight and practical experience, which was tailored to the respective requirements of the sales force. As a result, we were able - despite some challenges during this time - to exceed sales and appointment quotas for a considerable period of time."
Dr. Oliver Sauer
Dr. Oliver SauerManaging Director, GRABNER INSTRUMENTS
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“Thanks to structured sales coaching tailored precisely to our needs, we were able to significantly increase our sales within a few weeks. Encouraged and mutually motivated by a significantly higher order intake, significantly more efficiency was brought into the sales system! "
Dominik Tomic
Dominik TomicField sales force, STARA electrical wholesaling
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"As a newcomer to the field service, it was initially difficult to acquire new customers and expand existing customers assigned to me. Thanks to this sales coaching, I was able to make significantly more appointments and increase my closing rate considerably.”
Alexander Koblinger, MC
Alexander Koblinger, MCHead Sommelier Döllerer Headquarters & Quality Manager
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"The sales training was precisely tailored to our company and is an absolute must-have! Problems with new customer acquisition, up-selling and cross-selling are a thing of the past. These trainers & coaches are right in the thick of it. We recommend."
Tanja Wörle
Tanja WörleField sales force, Weinhaus Döllerer
Read More
"This sales training was terrific and I really recommend it. Our sales coach paid special attention to our individual needs and picked me up immediately with his dynamism. Through this sales coaching by FROSCHARFF in the field service, successes based on new customers and the increase in sales were quickly visible. Many thanks for everything!"
DI Erwin Hauser, BSc
DI Erwin Hauser, BScHead of Drive Technology & Sales Management, TAT Drive Technology
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"Very professional, refreshing and implementation-oriented management training and sales coaching. The trainers and coaches from FROSCHARFF are very practice-oriented, respond intensively to questions from the participants and also provide support on the job at any time. Thanks a lot for this!"
Kevin Kamenar
Kevin KamenarField sales force, STARA electrical wholesaling
Read More
“Thanks to this sales training, I now approach new and regular customers much more confidently. My wishes and specific questions in sales were always addressed. The FROSCHARFF company can really be highly recommended.”


Tips and often
asked questions

Every company is unique and has specific goals, requirements and approaches for how they want to appear in the market.

A tailor-made sales training course tailored to your company with accompanying implementation coaching “on the job” only addresses topics that the company would like to have implemented in a visible and measurable way.

Therefore, the aim of sales training or sales coaching must be: visible and measurable results on the topics / focal points in sales that are desired and optimized by the management or sales management.

This is achieved through our unique, accompanying implementation coaching.

No other area senses changes in the purchasing behavior of customers in such a way strong like the distribution.
Just like you and yours Team is Your competitors also continuously strive to develop even more attractive offers for their customers and to bind them to their company in the long term in order to gain more and more market shares.
In order to adapt to the constantly changing developments in the market and to be able to react quickly, a sales training course tailored to your company with experienced trainers and coaches from the Practice the Answer.
Quite no matter which one You would like to optimize the topic in your sales and distribution team in the office or in the field or which goals you would like to have implemented in a visible and measurable way: a sales training with accompanying implementation coaching “on the job” is of of vital importance for a successful growing company.
You can recognize the credibility of a trainer or coach, among other things, from his or her professional experience in practice. In short: how many sales discussions has he participated in and, above all, what successes has he proven and continued in sales and marketing Sales team in Indoor and Sales force of his Achieved customers.
To give an example: A Trainer or coach should be capable be yours To show sales team HOW to arrange a new customer appointment by means of cold calling, or in one real Sales talk from the needs assessment or the creation of a need, through the presentation with benefit-selling and story-telling, to the handling of objections and deals, etc. can act.
A trainer or coach therefore becomes untrustworthy if he does what he does teaches itself cannot successfully apply and demonstrate.
First and foremost, it is the mindset , the setting.
Successful salespeople see sales and distribution tasks as a challenge rather than a “problem”.
Together with their customers, they develop SOLUTIONS that result in an honest, mutually beneficial and future-oriented partnership.
Internally, they are passionately committed to refining and optimizing sales processes Suggested solutions instead of just criticism and lengthy discussions.
Top salespeople are aware of the fact that the market is constantly changing and are interested in continuously training themselves in order to noticeably advance the company.
Another interesting feature is that experienced and successful salespeople never stop winning new customers because they are aware of the fact that every existing customer was once a new customer and so-called “regular customer sales” can collapse due to competition or other economic circumstances .

Our sales training and sales coaching take place live in your or our premises as well as online.

Schrack technology

Contact us

free initial consultation | request further information