Sales training

Sales training for sales and distribution staff

Strengthen the performance of your sales and distribution team

Porsche Holding

Goals and visions

Sales training with visible and measurable results:
with accompanying implementation coaching "on the job"

Achieving visible and measurable results together with your sales and distribution team is what motivates us every day.

Entrepreneurs and sales managers confirm again and again that classic sales training courses have not brought the expected success in your team.

So over 31 years ago we asked ourselves:

“How can practical sales training for employees in sales and distribution look like, from which every employee, every manager – in short, the entire company and ultimately every customer – benefit?”

The result is the first tailor-made sales training with accompanying implementation coaching “on the job”.

No matter what topic or area you want to optimize in your company: We ensure that your goals and projects are successfully implemented “on the job” together with your team.

FROSCHARFF was founded by experienced entrepreneurs, sales managers and successful salespeople from the field of business 31 years ago and is active in sole proprietorship, small and medium-sized businesses and large companies at home and abroad.

together with your team

Visible and measurable results in sales

Qualified sales appointments

Together with your sales team, we increase the number of qualified sales appointments with new and existing customers and bring new momentum to your field service team. Whether normal operation or home office.

Increased graduation rates

Through our unique approach and methodology, we increase the efficiency of the entire sales conversation and increase the completion rates of your field service team to a completely new level.

Sales per employee increased

After just a few hours of tailor-made sales training with accompanying implementation coaching “on the job”, you can see visible and measurable success in your team.

Individual or team coaching

Would you like sales training only on specific topics for your sales and distribution team?

Full diaries at
New and existing customers

Together with your team, we increase the number of sales discussions with decision-makers with new and existing customers.

Increase completion rates, increase incoming orders

How your sales team increases completion rates and incoming orders through well-structured and target-focused sales talks.

Up-Selling & Cross-Selling

Increase the chances of higher order values per saleswoman through active and skilful up- and cross-selling.

Skillfully master benefit-selling & story-telling

A key success factor in sales talks, for example to sell high-quality products / services.

Active lead generation in the field sales force

How you can make new customer acquisition for your sales team much more efficient and productive in order to generate more leads.

Structured follow-up
on offers

How to "accelerate" the decision-making process for new and existing customers without being intrusive and concluding deals more quickly.

Framework agreements
and annual contracts

Conclude lucrative framework agreements and annual contracts with new and existing customers. Win-win for both parties.

Price increases and price adjustments

How to communicate price adjustments in a smart way and highlight the associated "benefit" for the customer.

Delivery difficulties
learn to master well

How to keep orders from new and existing customers in the event of delivery difficulties and delivery delays.

Monitoring & controlling of your own sales pipeline

Increase the efficiency and productivity of your sales / distribution team through successful monitoring and controlling of the sales pipeline.

Elevator pitch: developing USPs and benefits

How to get interested in a more in-depth sales talk within 60 seconds.

How to find the right "line" to the customer

"Profiling": communication and the assessment of the counterpart. How to create the "chemistry" in the sales pitch.


Excerpt from our customer testimonials

A sales training course with a lot of insight and practical experience, which was tailored to the respective requirements of the sales force. As a result, we were able to exceed sales and deadline quotas over a long period of time - despite many challenges during this time.

Stefan Abel
Stefan Abel

Thanks to the tailor-made sales training, we were able to achieve our sales targets very quickly throughout Europe, both in the market launch phase of our products and in the establishment and expansion of dealer relationships. It was also remarkable for me to see how the years of experience in sales and the professionalism of the coach have brought us tremendously. "

Georg Kiesenhofer, BCs
Managing Director, GK medical product advice

As a newcomer to the field service, it was initially difficult to acquire new customers and further expand existing customers assigned to me. Thanks to this sales coaching, I was able to make significantly more appointments and significantly increase my completion rate.

Dominik Tomic
Field sales force, STARA electrical wholesaling

The sales training was precisely tailored to our company and is an absolute must-have! Problems with new customer acquisition, up-selling and cross-selling are a thing of the past. These trainers & coaches are right in the thick of it. We recommend.

Alexander Koblinger, MS
Head Sommelier Döllerer Stammhaus, Service & Quality Manager Döllerer Weinhaus

This sales training was terrific and we really recommend it. Our sales coach paid special attention to our individual needs and picked me up immediately with his dynamism. Through this sales coaching by FROSCHARFF in the field service, successes based on new customers and the increase in sales were quickly visible. Many thanks for everything!

Tanja Wörle
Field sales force, Weinhaus Döllerer

Very professional, refreshing and implementation-oriented management training and sales coaching. The trainers and coaches from FROSCHARFF are very practice-oriented, respond intensively to questions from the participants and also provide on-the-job support at any time. Thanks a lot for this!

DI Erwin Hauser
Dipl. Ing. Erwin Hauser, BSc
Head of Drive Technology, TAT

your advantages

Together towards the goal

through our unmistakable and proven success model to achieve visible and measurable success for your team and your company.

through accompanying implementation coaching “on the job” and the active participation of our team in order to achieve the common goals.

In Austria we are now considered to be the pioneers and experts in sales and distribution coaching with accompanying implementation “on the job”.

Keynote speakers for trainers, coaches and consultants in the DACH region.

Successful sales and management trainers in the DACH region are continuously coached by us.

Even after the training / coaching, we will take care of your team for a further 6 months free of charge and without obligation on all issues relating to what has been learned and measures that have been worked out for specific industries.

Schrack technology

Contact us

free initial consultation | request further information