About us

Defining goals and successfully implementing them together with our clients: FROSCHARFF KG Training & Coaching

Goals and visions

Visible and measurable success for our customers is what motivates us every day.

In the areas of: Field Sales & Distribution | Inside Sales | Sales and Distribution Management | Retail and much more

FROSCHARFF was founded in 1991 and is today not only one of the leading specialists for sales and distribution coaching in German-speaking countries, but is also considered a pioneer in this field.

Many entrepreneurs and sales managers confirm that classic training courses and conventional "off-the-shelf" training programs are of little use if it is not ensured that what has been learned is actually successfully implemented "on the job".

We faced this challenge already 31 years ago and have taken a completely different path:

namely to develop the first tailor-made and goal-oriented sales and distribution coaching with accompanying implementation coaching „on the job“.

Interim results allow you to closely track your team's successes in sales and distribution as well as in sales management, and thus see immediately which results have already been achieved within a very short time.

Crucially:

Our sales and management trainers and coaches are themselves experienced entrepreneurs, sales managers and sales professionals from the field, who have demonstrably achieved success in a wide variety of industries.

We now also train and coach well-known and successful sales and management trainers and coaches in the DACH region and work as keynote speakers.

Passionately different

We're pitching in here too ;-)

We also take care of you and/or your team before, between and long after the various training sessions and coaching programs: an essential component for further success and more than satisfied customers.

Excerpt from our reference letters

What our customers say

Of all the sales training and sales coaching programs for field staff that I have attended or provided to my employees over the course of my long career, your sales coaching with subsequent implementation coaching is the most efficient method to actually achieve success!

Man wearing a grey blazer and a red scarf smiles at the camera.

Othmar Köpf, ppa.

Sales Management Avenarius Agro

Through structured sales coaching tailored precisely to our needs, we were able to significantly increase our revenue within just a few weeks. Spurred on and mutually motivated by a substantial increase in orders, we brought considerably more efficiency to our sales system!

Portrait of a blond-haired man in a suit looking into the camera.

Dr. Oliver Sauer

Managing Director Grabner Instruments

A sales training program offering extensive insights and practical experience, tailored to the specific needs of our field staff. As a result, despite numerous challenges during this period, we were able to exceed our sales and appointment quotas for an extended period.

Man with short hair and a suit, smiling and looking into the camera.

Stefan Abel

Sales Engineer, TAT TECHNOM ANTRIEBSTECHNIK GMBH

The sales training was precisely tailored to our company and is an absolute must-have! Problems with acquiring new customers, upselling, and cross-selling are a thing of the past. These trainers and coaches are experts in their field. Highly recommended.

Man with glasses looking at a glass of red wine while sitting on the floor.

Alexander Koblinger, MS

Head Sommelier Döllerer Stammhaus, Service & Quality Manager Döllerer Weinhaus

As a newcomer to field sales, it was initially difficult to acquire new customers and further develop the existing accounts assigned to me. This sales coaching enabled me to schedule significantly more appointments and considerably increase my closing rate.

Man with glasses and short hair, smiles at the camera.

Dominik Tomic

Sales force, STARA electrical wholesaler

Thanks to the tailored sales coaching, we were able to achieve our sales targets very quickly, both during the market launch of our products and in establishing and expanding dealer relationships across Europe. It was also remarkable for me to see how the coach's years of experience in sales and his professionalism helped us tremendously.“

A man with short, light brown hair, wearing a dark suit and white shirt, looks directly into the camera.

Georg Kiesenhofer, BCs

Managing Director, GK Medical Device Consulting

This sales training was fantastic and I highly recommend it. Our sales coach really focused on our individual needs and his dynamic approach immediately resonated with me. Thanks to this field sales coaching from FROSCHARFF, we quickly saw results in new customers and increased revenue. Thank you so much for everything!

Woman with long black hair and glasses, smiling and holding her hair with her hands.

Tanja Wörle

Sales force, Döllerer wine house

Highly professional, refreshing, and results-oriented leadership training and sales coaching. FROSCHARFF's trainers and coaches are very practical, address participants' questions thoroughly, and provide ongoing support on the job. Thank you so much!

A man wearing glasses and a suit smiles at the camera in front of a neutral background.

Dipl. Ing. Erwin Hauser, BSc

Head of Drive Technology, TAT

their advantages

Together towards the goal

Immediately visible and measurable results

through our distinctive and proven success model to achieve visible and measurable success for your team and your company.

Fast Return on Investment (ROI)

through accompanying implementation coaching „on the job“ and active participation of our team to achieve the common goals.

Experts in sales training & coaching for 31 years

We are now considered pioneers and experts in sales and distribution coaching in Austria, with accompanying implementation "on the job".

Our clients include well-known sales trainers.

Successful sales and management trainers in the DACH region are among our clients and work with us on various projects in a respectful partnership.

Further successes even after training

We will continue to support your team free of charge and without obligation for a further 6 months after the training / coaching, answering questions about the learned material and industry-specific measures.

Keynote Speakers

Keynote speakers for trainers, coaches and consultants in the DACH region.

Languages: German, English, French.

Contact us

Free initial consultation | Request further information