Trade fair training & coaching for better trade fair conversations

Trade fair training | Trade fair coaching | Trade fair trainer | Stand staff

Excellent trade fair performance for visible results: qualified leads,
lucrative projects, fast ROI.

Whether at your own exhibition stand, or during active acquisition at visitor fairs of your target groups.

visible & measurable results

Trade fairs are the ideal place to win new customers and secure further projects from existing customers.

for an excellent return on investment.

Your team is the face of your company at the trade fair.
We train your booth staff to actively approach visitors, conduct qualified conversations and generate real leads – professionally, confidently and without being pushy.

Our trainers and coaches practice what they teach. – for market-driven, practical training and coaching that works. No theory, but real-world implementation from daily sales practice.

together with their team

3 services for excellent trade fair performance.

At our own exhibition stand

We support your team in actively engaging visitors, clearly identifying potential and generating qualified leads – in a structured, effective and confident manner.

Live training
directly at the stand

A trainer is on-site, observing, coaching, and demonstrating live how to approach, qualify, and guide trade fair visitors into concrete appointments. Practical, measurable, and immediately applicable to daily business.

Salespeople at trade fairs

Your sales representatives attend trade fairs where your target groups are represented as exhibitors. We show them how to specifically approach decision-makers, identify needs, and schedule qualified appointments for after the fair.

Individual or team coaching

You want to improve the performance of your sales or distribution team. specific Optimize/improve topics?

Sales trainers and sales coaches with one goal: visible and measurable success for your team and your company.

Excerpt: ACHIEVED TOGETHER

Successfully implemented sales training with visible and measurable results

„"Thanks to the tailored sales coaching, we were able to achieve our sales targets very quickly, both during the market launch phase of our products and in establishing and expanding dealer relationships across Europe. It was also remarkable for me to see how the coach's years of experience in sales and his professionalism helped us tremendously."“

„"Of all the sales training and sales coaching programs for field staff that I have attended or made available to my employees over the course of my long career, your sales coaching with subsequent implementation coaching is the most efficient method to actually achieve success!"“

""A sales training program offering extensive insights and practical experience, tailored to the specific needs of our field staff. As a result, despite numerous challenges during this period, we were able to exceed our sales and appointment rates for a considerable time.""

„"Through structured sales coaching tailored precisely to our needs, we were able to significantly increase our revenue within just a few weeks. Spurred on and mutually motivated by a considerably higher order volume, we brought significantly more efficiency to our sales system!"“

„"As a newcomer in field sales, it was initially difficult to acquire new customers and further develop the existing customer base assigned to me. Thanks to this sales coaching, I was able to schedule significantly more appointments and considerably increase my closing rate."“

„"The sales training was precisely tailored to our company and is an absolute must-have! Problems with acquiring new customers, upselling, and cross-selling are a thing of the past. These trainers and coaches are right in the thick of it. Highly recommended.""

""This sales training was fantastic and I highly recommend it. Our sales coach really focused on our individual needs and his dynamic approach immediately resonated with me. Thanks to this field sales coaching from FROSCHARFF, we quickly saw results in new customers and increased revenue. Thank you so much for everything!""

„"Highly professional, refreshing, and results-oriented leadership training and sales coaching. The trainers and coaches at FROSCHARFF are very practical, address participants' questions thoroughly, and provide ongoing support on the job. Thank you so much!"“

„"Thanks to this sales training, I now present myself much more confidently to new and existing customers. My wishes and specific sales questions were always addressed. I can highly recommend the company FROSCHARFF."“

their advantages

Together towards the goal

Immediately visible and measurable results

through our distinctive and proven success model to achieve visible and measurable success for your team and your company.

Fast Return on Investment (ROI)

through accompanying implementation coaching „on the job“ and active participation of our team to achieve the common goals.

Experts in sales training & coaching for 34 years

We are now considered pioneers and experts in sales and distribution coaching in Austria, with accompanying implementation "on the job".

Our clients include well-known sales trainers.

Successful sales and management trainers in the DACH region are among our clients and work with us on various projects in a respectful partnership.

Further successes even after training

We will continue to support your team free of charge and without obligation for a further 6 months after the training / coaching, answering questions about the learned material and industry-specific measures.

Keynote Speakers

Keynote speakers for trainers, coaches and consultants in the DACH region.

Languages: German, English, French.

Free initial consultation | Request further information

Trade fair training and trade fair coaching

Trade fair training | Trade fair coaching | Trade fair trainer | Stand staff

Excellent trade fair performance for visible results: qualified leads,
lucrative projects, fast ROI.

Whether at your own exhibition stand, or during active acquisition at visitor fairs of your target groups.

Trade fairs are the ideal place to win new customers and secure further projects from existing customers.

for an excellent return on investment.

3 services for excellent trade fair performance.

Individual or team coaching

Sales trainers and sales coaches with one goal: visible and measurable success for your team and your company.

Full schedules
for new and existing customers

order volume
increase per customer

Increase closing rates, boost order intake

Efficient
Following up on offers

Framework and annual agreements

Price increases or price adjustments

Monitoring & controlling of the sales pipeline

Active lead generation
in the field

Mastering delivery delays skillfully

Elevator pitch: Presenting USPs and benefits

Mastering Benefit Selling & Storytelling

Other topics that might interest you?