PRO-SALES TIP
Down-selling
What is downselling?
Down-selling means offering and selling a customer a "cheaper" product instead of the "higher-priced" product the customer originally intended.
Or if strategic sales…as an introductory service or
Sure, every salesperson wants to get the most out of a sales conversation and increase sales… however, this is only short-term thinking, especially when it comes to building a long-term and trusting customer relationship.
It sounds strange at first, but it has an incredibly important aspect.
Purpose of downselling
Downselling has many strategic advantages which – if applied cleverly – not only make the customer happy, but also lead to future, higher-value product or service sales, recommendations, etc., through the trust you have gained…
Have fun!
© 2026 by FROSCHARFF. All rights reserved. This work is protected by copyright.
Contact us
Free initial consultation | Request further information
Down-selling
